Search Engine Optimisation

After building your website, the next goal is to attract users and traffic to your site. While this can be done using advertising, there are some aspects of your website that you control that can help your website become more search engine friendly which will make your website rank higher in the search results.

www prefix in your domain name

Google will treat URLs that are prefixed with www and URLs that are not prefixed as different pages. This distinction has the effect of diluting your pagerank.

Choose one or the other, and use mod_rewrite to automatically redirect the browser.

Published: Sunday, 8 January 2006